What is the Unique Selling Proposition of the VFW New Haven and is it clearly articulated on the main page of our website? Our USP should be something like: Join the VFW New Haven to connect with ‘your people,’ continue to serve America, be part of something bigger, and protect veterans. Notes: —————–With a diverse … Continue reading VFW New Haven Unique Selling Proposition
Notes on Membership and Retention
How do other organizations retain and recruit members? Why is recruiting new members important? What are some best practices in recruiting new members? How do we encourage “prospects” to join an organization? What are the best ways, methods, channels, to acquire new members? Marketing Message: Identify the audience. ‘Who might be interested in joining’ an … Continue reading Notes on Membership and Retention
Veteran Groups in Greater New Haven
———- Local groups from IRS who file 990-Ns. 06-1354580 102ND INFANTRY REGIMENT MUSEUM INC(West Haven Veterans’ Museum) West Haven CT 06516 United States 2011 31-1128922 DISABLED AMERICAN VETERANS West Haven CT 06516 United States 2014 37-6049784 NAVY SEABEE VETERANS OF AMERICA INC west haven CT 06516 United States 2015 45-4441087 YALE VETERANS ASSOCIATION INC New … Continue reading Veteran Groups in Greater New Haven
Why Join a VFW? Social Benefits.
Joining the VFW is a hard sell to younger veterans. Other than shared service, they have little connection to the VFW community they percieve as old, white guys, smoking and drinking themselves to death in a dingy bar. While this isn’t any sort of revelation, I can attest to this: it is easier to recruit … Continue reading Why Join a VFW? Social Benefits.
Post Brand and Lida360
What is the brand of the VFW New Haven? What is the marketing message of the VFW New Haven? What is the competitive advantage of the VFW New Haven? Does the post have a clear and powerful reputation? What is the post identity? What is our marketing strategy? Does it differ from the VFW as … Continue reading Post Brand and Lida360
Marketing: Uncle Sam Flyer
Perhaps his most memorable lithograph, James Montgomery Flagg created the famous war poster with the phrase “I want you for the U.S. Army” with Uncle Sam pointing his finger at the viewer. Created in 1917 to recruit soldiers for the American Army during World War I, I chose this image because it still resonates with … Continue reading Marketing: Uncle Sam Flyer