Marketing: Uncle Sam Flyer

Perhaps his most memorable lithograph, James Montgomery Flagg created the famous war poster with the phrase “I want you for the U.S. Army” with Uncle Sam pointing his finger at the viewer. Created in 1917 to recruit soldiers for the American Army during World War I, I chose this image because it still resonates with viewers, especially veterans who answered the call.

Available as an image at the Library of Congress, there are no know restrictions on publication and no renewal in the U.S. Copyright Office.

To create this flyer, I first cleared out the background in Adobe Photoshop. I then placed it in Adobe InDesign. The VFW New Haven logo was created in Adobe Illustrator last spring when we ordered a vinyl parade banner for the post. I added the email address at the bottom.

This is a very targeted flyer meant to be posted on college campuses around New Haven. “Student” is in the top left corner where the eye will first scan. The dominant text speaks to the viewer. The third text element is a contrasting (in font and color) call to action.

The body copy speaks to “fellow Post-9/11 vets” and lists four benefits that might resonate with this audience (camaraderie, activities, new friends, fun and advocacy is added to balance the persuasive visual argument).

Library of Congress Prints and Photographs Division Washington, D.C. 20540 USA AdvisoryNo known restrictions on publication. No renewal in Copyright Office.LCCN Permalink

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